Hello, I’m Ioana. I’m a creator of things and a lifelong learner.
My work revolves around people and stories and comes in various shapes and formats.
My photographic approach often has a mix of creativity, observation and genuine interest for the subject. I’m always looking for the candid in every person and situation and I focus on capturing emotions and little moments of truth.
I also enjoy having conversations with people from which I learn a great deal of things. These exchanges usually shape up as personal projects, interviews and narratives which you can find in the writing section on my website.
In addition to my own projects, I’m currently working with the V&A, where I photograph various family workshops and activities. My portfolio also includes collaborations with ENRU London, LifeStart, Behance Reviews and Documentaria and artists like Yve Blake and Jacqueline Crooks. I’m always interested in new projects and collaborations.